(w)Holesom(e): adj. conducive to moral or general well-being; beneficial; healthy.
Healthy indeed. Bacon, blueberry pancakes, bubblegum… not only are the flavor-scents fit for your health, but the mission behind Holesom and the utility of their new slide pucks are as well. After chatting with the owner of Holesom and man behind the smelly pucks, his down-to-earth demeanor and contribution to the community helped me understand the company. Without drawing too much personal attention to this humble dude, let me tell you more…!
A Laguna native, he runs Holesom from Lake Forest, just a few steps inland. Being such a small company with a tough launch and no other employees, Holesom released these scented pucks in August 2011 and manages to keep a team of spectacular skaters on hand. The owner decided to direct the company’s light and attention purely towards the products and the team riders.
So speaking of team riders, I had the chance to talk to Jesse Breiman about the pucks he is sporting. Jesse got involved at some point in space-time when he received a set of pucks to try out.
Skate The East: What excited you about Holesom and their pucks?
Jesse Breiman: The smell, the freshness, and the pure style of colored pucks.
STE: What do you like about your pucks?
JB: The different variety of smells, the nice slide, and all the different colors for supreme mix and match capability.
STE: What’s your favorite flavor-scent combo?
JB: I like the pinks and the bacon.
Yes, Jesse. The freshness is high. For those wondering if the smell is too potent, cease the worry. The scents are really low-key and pleasant. Only with really fat and long slides have I noticed them, otherwise you have to bring them up to your nose to smell their scents.
Why scented slide pucks? How many times do you pick something up and sniff it first? Back in February 2011, he picked up a bar of surf wax and immediately went to smell it. Memories are often logged with scents; Aside from sweaty kneepads and burning urethane, Holesom adds more smells to skateboarding.
Amanda Powell, one of the team riders and a pal of mine, tossed me my first set of Holesom pucks in January when I visited LA to flee from New England’s winter. The moment my hand was put down for a slide, a faint whiff of sweet bubblegum found my nostrils…as if the hot pink color wasn’t fabulous enough. I thought the holes (actually used for weight AND resistance reduction) would catch on some gnar-pave, but the butter smooth and icy Delrin formula is molded into a round-edged “squircle” shaped puck to be reckoned with.
Holesom makes Glowsom (glow-in-the-dark), Coco Butter, Bubblegum, and Blueberry Pancakes/Bacon as a breakfast pair. With an obvious passion for our four-legged fuzzy friends, he arranged to have $1 donated to the Laguna Beach Animal Shelter for every pair of Blueberry Pancakes/Bacon set sold. Even though this project has only been a few weeks old, it is a very respectable one.
With new scents of Orange and Lime set to release for this summer, I foresee smelly fun and growth for this little company. Great smells, great vibes, great slides.