Brothers Ricky and Rob Wheeler have been further progressing the longboard industry with Faceplant Boardriders, Wheelrz Wheels, and active involvement in hosting events. Passionately involved in skating, surfing, and snowboarding, these guys love to shred all types of terrain. Initially inspired by their passion for board sports, Ricky and Rob strive to get people stoked on shredding and to “ride the lifestyle”.
Ricky and Rob live by their motto “PAIN for PROGRESSION”. In the world of extreme sports, you are constantly paying for progression in the form of pain from wipeouts, but there is no better feeling in the world then stomping that trick and riding away from it.
These brothers have been building and riding their own homemade longboards for well over a decade at this point and their construction is built to last. Offering 30 different board shapes, they offer something for all types of riding styles through their company, Faceplant Boardriders.
These boards are built to perform and are made with marine grade epoxy resins, fiberglass, carbon fiber, and premium grade baltic birch. Among the pre-built boards listed on their website they also take special orders for custom built boards at your request.
Faceplant’s current lineup is categorized into different series that include; The Agent Series, Freeride Arsenal, Surfer’s Stash, Hang Loose Cruisers, and Custom Classics.
Aside from board building, Ricky and Rob Wheeler have also gotten involved in producing their own wheels under the brand name Wheelrz. After spending a lot of time testing different shapes and urethane formulas they have developed what they consider the perfect high quality wheels that don’t cost riders a fortune.
These wheels are fast, smooth, predictable, and affordable. Wheelrz wheels have been designed by skaters for skaters and can be used for all skate disciplines. Their current wheel lineup includes the Wheelrz Diablos, the 70’s, and the Magic 8 Balls.
Mid-Atlantic Freeride Series
Rob Wheeler, known for his goofular surfy skate style has been hosting regular east coast skate events since 2012. Rob initially recognized the need for sanctioned events when police began blowing a lot of the outlaw events he had been attending. Nowadays he has become super involved in event hosting and has super big plans for the future.
If you have not yet heard of Rob’s events you will be familiar with them soon as they are becoming more fun, more successful and more rad each time. This year he has helped in creating and will be hosting the first annual Mid-Atlantic Freeride series that includes 4 big skate events throughout the year; 2nd annual Skate for Peace, Bethlehem Freeride Competition, Rip the Elwood2, and Skate the Cape Shred Festival 3.
“The big event that really turned things around for me was when I went to uncle funkys style session in 2011. That was the first event where it was organized, there were pro riders that I recognized and the energy was high even for being at 8 in the morning the day after the Broadway Bomb. I remember seeing tech sliding for the first time and was blown away to see a whole another discipline of skateboarding. They were all stoked on me riding such a tiny board (Mini Stick link) and I actually got first place at that event. It felt good to win this event because there were so many good riders with completely different styles. I was so surprised and pumped at the fact that the riders actually voted for who they thought was best at that session. That style of judging format eliminated the biased judging that you might find at a local competition where the host might choose their friends as winners. So the uncle funkys style session was when I really got inspired to get involved in hosting my own events and adopted the same judging system where the skaters vote who was best.”
The first annual Mid-Atlantic Freeride Series will have two divisions: Under 18 Division and an Open Division. This is a progressive series that spans over the year. Since this is a progressive series, there is also going to be a Progressive Payout Purse meaning that money from each participating event will go towards the Purse, and after the final participating event (Skate the Cape Shred Festival 3), the Freeride Series Winners will be announced and prizes and cash payouts will be handed out to the Top 5 riders in each division. We will be keeping track of the top riders on the Facebook Page for the Series based on a points system. Riders placing in the top 10 of any of the participating events will be awarded points.
Freeride Series and Event Judging System:
The Mid-Atlantic Freeride Series will be using an un-biased and proven judging system. Each participating event will use the same judging system to keep it fair across the board. Each division will be run separately and the Event’s judges will choose the top 10 riders that will move on to the finals. Those top 10 riders from the Under 18 and Open Division get put into a final heat. One (1) rubber band will be distributed to each participating audience member (family, spectators, and riders not in that final) before each division final. Then each rider gets 2 individual runs with their name called out before each run. After all the riders have completed their two runs, everyone mingles together to distribute their rubber bands to who they thought was the best rider of that final. The Rider with the most rubber bands wins, second most rubber bands is second, and so on…
The top 10 riders of the Freeride Events will be awarded points for the series in the following fashion: 1st Place=10 points, 2nd Place=9 points, 3rd Place=8 points, and so on down to 10th Place = 1 point. Any Rider can accumulate points towards the Mid-Atlantic Freeride Series simply by participating in any of the Freeride portions of any of the Mid-Atlantic Freeride Series participating events, and you can accumulate points from each and every event meaning if you place 3rd in all 4 events, you will end the Series with 32 points.
Rob has been not only been killing it in the board building and wheel producing scene but he has been a huge supporter in hosting and planning out successful skate events. The Mid-Atlantic freeride series is something fairly new to the east coast scene and his past events have been very successful so far. Since Rob’s first event involvement, Skate the Cape in 2012, he has gotten recognition and involvement from RedBull and they have been a big scene supporter of Rob’s skateboarding events. Recently Rob has gotten involved in helping with RedBull’s very own, first ever, and official sanctioned longboard event called the RedBull Big Drop.
“This is huge and I am so stoked to be apart of it and to help host it. We sold out so fast on the downhill spots and there’s only going to be 60 spots for the slide event so that’s going to fill up really quickly. Everyone is really excited that RedBull is starting to recognize longboarding as an extreme sport because that’s only going to mean good things for longboarding. We hope that this event will bring more exposure and more legitimacy to longboarding being an extreme sport, especially the downhill/sliding realm. I think Redbull is starting to see that and hopefully they will really push to host more events like the Big Drop. So many big things happening this year with longboarding events on the east coast and really I am really stoked to be a part of it all”.
Click here to watch Rob’s “Rollin’ With Rob” Video Series:
Full Disclosure: Steve currently rides for Wheelerz.